Marketing Tips, Tools & Consulting for Natural Product Retailers
Debby Swoboda Marketing Solutions is committed to serving the needs of the Natural Products Industry. Utilizing experience and proven programs we partner with businesses to develop effective marketing strategies by creating vision for opportunities, offering educational support, and formulas for implementation all performed with indisputable integrity and boundless enthusiasm.
ABOUT Debby Swoboda aka askDebby.com
FORMAL OVERVIEW: Debby br
ings over 28 years of "retail marketing" experience, 23 of those in the natural products industry, to every opportunity she has. A retailer at heart, Debby offers tremendous insight and everyday practical experience to retailers for developing effective marketing strategies and partnerships. Debby created her own company, Debby Swoboda Marketing Solutions, Inc., to help clients exceed expectations by providing valuable services and tools, and by helping clients discover their "windows of opportunity."
Presently, Debby is the Executive Secretary for the Southeast Natural Products Association, is noted as an "expert contributor" to industry publications, writes a featured Marketing Tips article and presents "live" TeleTrainings (webinars) as part of Tree of Life's Knowledge Center and for other industry education partners, is a guest "blogger" for The Natural Foods Merchandiser, and is a national presenter at national and regional shows.
Debby serves many clients including retailers, distributors, and manufacturers offering proven business solutions.
Debby's BLOG offers simple marketing campaigns and how-to tips designed to offers practical ideas for today's busy retailers. For real time updates follow Debby on Twitter @askDebby or become a fan on Facebook.
If you would like to arrange a phone conversation, meeting or have questions, please click here. If you'd like to read what clients have shared about working with be sure to visit my askDebby.com/PeopleAreTalking page.
Visit the askDebby.com/MediaRoom or askDebby.com/Consulting for more information.
I’m the founder of askDebby.com, an online resource that delivers marketing tips and tools to natural product retailers. I fund my online services by creating partnership programs and obtain industry-related education sponsors.
Many consider me an industry retail marketing expert. I write practical educational articles, produce two monthly guest blogs for national trade publications, coordinate a retail education program for a national distributor, and speak to retail audiences at national, regional, and online events.
Owing my own business has trained me to embrace learning curves from creating new marketing ideas to managing my website, to writing and posting my own online content materials and media releases. I design and produce all of the askDebby.com content plus manage the other askDebby social media sites.
I’m a true supporter of the natural products industry and currently hold a the Executive Secretary position of the Southeast Natural Products Association. Every year I travel to Washington, DC to attend the Natural Products Day. I meet with my district’s congressional representatives about House and Senate Bills that promote wellness and environmental education associated with the natural products industry.
Having been a single Mom for years, and at times holding 3 jobs while my two sons were growing up, I learned how to motivate not only myself but also others, create and manage a true budget, and get things done. Through life lessons and work experiences I consider myself a good multi-tasker, enthusiastic team player, great motivator, good listener, hard worker, and great partner.
I’m most proud of my two sons. I taught them to set goals and go for gold. They are happily married, have given me 4 wonderful grand children, and achieved goals that sometimes I sit back in wonder. One son received his PhD in Analytical Chemistry while the other is part of the animation team at Pixar Studios.
I'm very thankful for the support from my loving husband Bob, my family, friends, kitties, and for the opportunity to serve the industry that I believe in.
Best, Debby