Marketing Tips, Tools & Consulting for Natural Product Retailers
askDebby.com Article & Presentation Archives
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Debby's
Articles
Debby has written tons of articles over time and has archived a few below that she felt were still helpful.
Debby publishes monthly articles through her BLOG.
Be sure to sign up to receive the articles via email when they are first published by entering your email into the SUBSCRIBE BOX on the top left of my BLOG page.
If you have topic requests, please let Debby know.
PUBLISHED ARTICLES
Retail Signage: Tips for Increasing Sales & Service
Effective Vendor Partnerships TIPS
Back to School Merchandising & Marketing TIPS
Bone Health Merchandising & Marketing TIPS
Celiac Awareness Merchandising & Marketing TIPS - July 2007
Peace on Earth - Healthy Holiday Merchandising & Marketing TIPS - September 2007
Surveying Your Customer - Questions to Ask
Debby publishes monthly articles through her BLOG.
Be sure to sign up to receive the articles via email when they are first published by entering your email into the SUBSCRIBE BOX on the top left of my BLOG page.
If you have topic requests, please let Debby know.
PUBLISHED ARTICLES
Retail Signage: Tips for Increasing Sales & Service
Effective Vendor Partnerships TIPS
Back to School Merchandising & Marketing TIPS
Bone Health Merchandising & Marketing TIPS
Celiac Awareness Merchandising & Marketing TIPS - July 2007
Peace on Earth - Healthy Holiday Merchandising & Marketing TIPS - September 2007
Surveying Your Customer - Questions to Ask
Presentation Archives
For those of you that know Debby Swoboda (askDebby.com), she teaches through picture story illustrations and offers practical "how-to" examples. Gather ideas and resources from the following list of archived presentations. These presentations are the slides only. Many of Debby's TeleTrainings are not captured with slides since she takes you through web examples and adventures. Many of the TeleTraining presentations are repeated so be sure to check the askDebby.com>> TeleTraining page for the updated schedule of events. If a "form" was mentioned in a presentation - please visit the askDebby.com>> Resources
"Brand It. And they will come"
presented by Debby Swoboda & TJ Miller - Graphc Jam
Friday, Dec 3, 2010 at 4:15pm - Presented at SOHO, Orlando, FL
PDF format
Order Audio CD SO-U11 from Network Communications Audio
SEMINAR DESCRIPTION:
- What makes your business special?
- Why should I shop at your store, buy your products instead of your competitors?
- You know the reasons, but do your customers?
More importantly that brand, your brand, has a value and that value can be more than all of your other assets combined.
During the session explore:
- What is a brand? (hint: it’s not your logo or name)
- How to find the story in your brand: “then spend as much time as you can living it and telling other people about it”
- Building a charismatic brand: you don’t have to be cheap if you’re good
- Private Label: building loyalty and profits at the same time
- Claiming Local: finding the niches that separate you from the chains & supermarkets
- Taking your brand online: staying relevant in a connected world
"The New Tools of Marketing & PR"
Friday, Dec 4, 2009 at 10:45am - Presented at SOHO, Orlando, FL
PDF format
Description: With today’s interactive websites, podcasts, videos, tweets, blogs, and online media rooms, consumers are able to obtain product and service information well before entering a store. How do you currently share your expertise and connect with consumers directly who are looking to learn? Could your communication plan need a slight face-lift?
Don’t Be Left Behind in the World of Tweeting, Blogging and Online Customer Connections.
See industry examples of how these new tools work, plus discover how to:
• Blog and tweet directly to interested customers
• Create and distribute PR targeted to today’s online media as well as ones targeted directly to consumers
• Prepare simple communication action plans to help get you started and help manage your time
Sponsored by askDebby.com
"Making an impression and creating TOMA, a simple branding exercise"
Thursday, Nov 12 at 8am EDT
PDF format
DESCRIPTION: “Top Of Mind Awareness” TOMA for short, is what we want to create in all of our marketing endeavors – ranking high in the minds of our consumers. Learn creative ways to "brand" your store and build TOMA with your customers! During this presentation you will discover:
-- the power of store brands and simple ways to create them
-- taking your marketing to the next level - thinking outside the box
-- 25 different ways to market with branding labels
"90 Days Out Marketing TIPs for JANUARY"
PDF Format
DESCRIPTION: A program offering merchandising and marketing tips featuring advanced planning for January:
-- Capturing consumers with New Year Resolutions on their minds
-- Creating engagement/education displays
-- Using signage as your silent salesperson
Sponsored by ALL-ONE.com
"Creating A 2010 Promotional Calendar"
Thursday, October 15 at 8am
PDF Format
DESCRIPTION: Learn how to pull monthly promotions together into a yearlong “map” designed to help retailers plan, purchase, promote and sell. This presentation will demonstrate how to build a “working” tool that can be easily used by staff, brokers and vendors. Discover how to:
-- obtain industry resources for identifying trends PDF Format
DESCRIPTION: Learn how to pull monthly promotions together into a yearlong “map” designed to help retailers plan, purchase, promote and sell. This presentation will demonstrate how to build a “working” tool that can be easily used by staff, brokers and vendors. Discover how to:
-- utilize editorial content in creating themes
-- create yearlong vendor programs
-- actually create the “simple” working plan
Sponsored by: askDebby.com
"90 Days Out: Merchandising and Marketing Tips for December"
Wednesday, October 7 at 2pm EDT
PDF Format
DESCRIPTION: A program offering merchandising and marketing tips for
-- Using on-line tools to promote your store & services
-- Selling “solutions”
-- Staff engagement training
Sponsored by: ALL-ONE.com
"90 Days Out: Merchandising and Marketing Tips for November"
Thursday, Aug 27 at 4pm EDT
PDF Format
DESCRIPTION: A program offering merchandising and marketing tips for:
-- How to promote gluten free with the media
-- Cross-merchandising techniques
-- Using “askME” campaign concept
Sponsored by: ALL-ONE.com
"askME: The perfect Message Delivery Campaign"
Thursday, August 27 at 2pm EDT
PDF Format
DESCRIPTION: Learn how to deliver information about products, services, and promotions to your customers and train your staff all at the same time. Discover the technique that can become an important component of your marketing program.
"Store Tours: Building Traffic & Sales"
Thursday, June 25 at 9am EDT
PDF Format
DESCRIPTION: Learn how a little advanced planning and some learned by experience examples can help you turn a group of visitors into loyal shoppers. Learn how to:
-- advance plan and prepare for a store tour event
-- create tour-group participation
--select items that have "good" stories and sales potential
-- work with vendors to support your marketing initiatives
sponsored by askDebby.com
"Twitter: Step TWO"
Thursday, June 4 and June 18 at 4pm EDT
PDF Format
DESCRIPTION:
Okay, you saved your Twitter URL. Congratulations, that was a very important first step! Now what? Learn customizing tips, ways to tie into a “follow-me marketing campaign” plus review the tools that I've created to support your twitter communication program. View examples of "tweets" and learn from other retailers and industry organizations of how to create messages. Learn about applications and tools to help you make Twitter a very manageable and effective tool.
-- Sponsored by askDebby.com
"90 Days Out for September"
Merchandising and Marketing TIPS for Creating A Back To School Kid's Day"
Thursday, June 4 at 3pm EDT
PDF Format
DESCRIPTION:
A program offering tips about ways to engage parents and kids in ways that are community supported and increase sales.
-- Preparing for Back to School with activities for kids
-- Turning a Kid's Day event into a super sales day
Sponsored by ALL-ONE.com
"Introduction Twitter and the Follow Me Campaign - Part One"
Wednesday, May 6 at 9am EDT
Thursday, May 7 at 4pm EDT
PDF Format
DESCRIPTION:
Learn the basics of setting up a Twitter account and how to create and manage a Follow Me marketing campaign for your store. The customizable "Follow Me" Shelf Talkers and Twitter Campaign Planning Forms can be down-loaded from the Shelf Talker Library page of askDebby.com
Part Two of the Twitter Series will cover more details and ideas of how to make and manage your Twitter communications and build sales. To register, visit the TeleTraining Page - and stay connected by following me at www.twitter.com/askDebby
-- Sponsored by askDebby.com
"DEMO Success"
Mar 12, 2009 (Thurs, 9am and 2pm EST)
PDF Format
DESCRIPTION:
-- Learn how to use POP templates to help increase sales during demos and discover how to manage visiting demo people making the demo (event) experience a positive one.
-- This presentation offers tips about product presentation, shares simple sales techniques and shows how to create participation guidelines.
Sponsored by Tree of Life.
"90 Days Out for MAY"
Merchandising and Marketing TIPS"
Feb 19, 2009 (Thurs, 1-2pm EST)
PDF Format
DESCRIPTION:
-- Gluten Free Awareness (Celiac Awareness Month)
-- Ideas for planning and promoting an event
-- Using POP materials to increase sales
-- Using online resources to drive shoppers to your store
-- Demo & Recipe (cross merchandising) Ideas
Sponsored by ALL-ONE.com
"Identifying New Customers & Creatives Ways to Invite Them Back"
Feb 17, 2009 (Tues, 9am EST)
PDF Format
DESCRIPTION:
Learn how to identify new customers and step-by-step ideas of ways to keep them coming back.
Gather ideas for creating new customer packets and how simple surveys are easy to establish and create a tremendous opportunity for results.
Sponsored by Tree of Life.
"Gluten Free Merchandising & Marketing TIPS for KIDS"
Feb 4, 2009 (Wed, 1-2pm EST)
PDF Format
DESCRIPTION:
Learn how to position your store as the Gluten Free Headquarters for products and education for all ages
Gather TIPS and resources that can help you build the growing "kids" category.
Sponsored by Tree of Life.
"90 Days Out for APRIL"
Merchandising and Marketing TIPS"
Jan 21, 2009 (Wed, 1-2pm EST)
PDF Format
DESCRIPTION:
-- Earth Day Every Day Opportunities
-- Going True Green - Marketing Your Story
-- Biodynamics
-- Green Food Education
Sponsored by ALL-ONE.com