Marketing Tips, Tools & Consulting for Natural Product Retailers
askDebby.com Bowl of Cherries
RECOMMENDED RESOURCE
BRANDING CAN REALLY MAKE YOU STAND OUT IN A CROWD!
For example I went from this:
to this:
Same company. But I wanted to drive people to my website and let people know that I was a marketing and merchandising resource... and that I had been for over 20 years. I can't tell you how many people find me now and remember my URL. I needed an update.
Please let me introduce my friend that helped me do just that... TJ Miller.
TJ began Graphic Jam a while back to help people develop "their" branding. He's helped so many retailers with our industry and all will share the same thing... "TJ has helped us beyond our wildest dreams!"
Here's an article that TJ wrote... it's great. I posted a snip-it of it below... and a link to the entire article if interested. Enjoy!
The Power of Your Brand:
Your Edge in the Marketplace.
by TJ Miller
What makes your business special?
Why should I shop at your store instead of your competitors?
You know the reasons, but do your customers?
You might not realize it, but if you're in business, you have a brand.
A brand is not your name or your logo - those are just the symbols we use to identify it. Your brand is simply your image in the minds of your customers and the general public. Marty Neumeier, author of The Brand Gap, sums it up this way: “It's not what YOU say it is – it's what THEY say it is.”
You've heard the saying: image is everything. More importantly: everything is image -- everything
people see and experience in contact with your business or products is your image and contributes to the essence of your brand.
NOTE FROM DEBBY: Please visit TJ 's website and see just a little of what he's done for clients... but as the article suggests... there is so much that can happen. Let TJ know that you read about him at askDebby.com... it's will make him chuckle! www.graphicjam.net
Welcome to Debby's Page. I wanted to have a place where I could feature some of my friends within the Natural Products Industry that offer unique services to retailers, spotlight some great causes, offer a few moments of laughter on occasion, and just share things that touched my heart. Enjoy the ride! If you'd like to read about some of my favorite product discoveries (non-sponsored) view my askDebby.com/Picks page.
If you have a video that you'd like to share... send me the link and I'll check it out.
Powerful yet simple to understand message. VW you rock!
My son wants to change the world's perception about ALL chemistry being harmful... check this out!
A real pun on chemicals... or is it?
Just do it!
Thank you Nike and Lance for being inspirational leaders.
A must see and learn for sure.
I discovered this on a retailer's site and felt that it needed to be shared. It's just amazing in so many shocking ways.
"It's more than a terrific movie... it's an important movie. You'll never look at dinner the same again!"
The Big Green Rabbit... a real opportunity for retailers to partner with and create a healthy kids program.
Check out www.biggreenparents.com and for the kids www.biggreenrabbit.com.
Have you heard about the Honey Bee Project?
The Honeybee Project is a children’s educational project designed to raise awarenessand engage children in the world they live in. Visit www.honeybeeproject.comto learn more and consider posting the YouTube video below onto your website.
Thinking about promoting BYOB - Bring Your Own Bag?
Okay... here's one just for laughs!
Meet Our Kitties Tallulah and Maggie became part of our family and heart in the fall of 2006. They are Ragamuffin sisters - same father, different Mom. Tallulah is the kitten-at-heart while Maggie acts like the adult. Both girls love to receive and share the love!
The girls love cat-napping together in the sun.
Tallulah and Maggie
Mother Nature shares her little ones in our backyard.