askDebby.com - Debby Swoboda Marketing Solutions
Marketing Tips, Tools & Consulting for Natural Product Retailers
askDebby.com - Resources
askDebby,com - Debby Swoboda - Marketing Resources for Natural Product Retailers

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I received the guide below from the Natural Product's Association (NPA) when I participated in this year's Natural Products Day on Capital Hill 

GRASS ROOTS ACTION GUIDE:

NPAs 2009 Grass Roots Action Guide


Thank you!

askDebby.com - Education Partner
askDebby.com FORMS
Below are forms that have been featured in one of askDebby.com presentations. Each title is archived in a pdf  and in a Microsoft (MS) Excel or Word format and available for download by clicking the title and downloading the file below:
 
2011 Promotional Calendar Template (store) - PDF

2011 Promotional Calendar Template (store) - EXCEL

2011 Promo Calendar Proposal Template (sales rep) - PDF

2011 Promo Calendar Proposal Template (sales rep) - Excel

2011 Promotional Evaluation Template (sample-Jan) - PDF

2011 Promo Evaluation Template (sample-Jan) - MS Excel

By-The-Month Promo Planner Template - PDF


By-The-Month Promo Planner Template - MS Excel

Demo Proposal and Agreement Template - PDF

Demo Proposal and Agreement Template - MS Word

Demo Event Review Template - PDF

Demo Event Review Template - MS Excel

Employee Communication Log - PDF

Employee Communication Log - MS Excel

End Cap Solutions Planner - PDF

End Cap Solutions Planner - MS Excel


End Cap Vendor of the Month Template - PDF

End Cap Vendor of the Month Template - MS Excel

Event Task Planner Template - PDF

Event Task Planner Template - MS Word


Presentation Application Request - Template - MS Word

Simple Customer Survey - PDF

Traffic Flow Chart - MS Excel  featured in the recent Store Tour TeleTraining

Traffic Flow Chart - PDF

Twitter Planner - Master - MS Excel

Twitter Planner - Jun 09 - Blank - PDF

Twitter Planner - Jun 09 SAMPLE - PDF

Twitter Planner - Jun 09 - Blank - MS Excel


FEATURED Form
Create an End Cap Solutions Planner to help your staff plan in advance what items and features will be assigned to what end cap. It's easy to create the basic layout of your store within the excel file and then save the master for future planning - including tasting events and demo assignments.

askDebby.com - End Cap Solutions PlannerColumns in the excel format can easily be customized to meet your store's requirements. Two formats available: customizable (MS Excel), and ready to print (PDF).


End Cap Solutions Planner - PDF
End Cap Solutions Planner - MS Excel

See an example of how the End Cap Solutions Planner was used in the "90 Days Out Merchandising & Marketing Tips for January" TeleTraining notes found on the askDebby.com/Archives page.

From Recent LIVE Presentations
The items below will be posted in the Retailer Portal of Tree of Life's Knowledge Center are available for download here on askDebby.com for your convenience.

DGF Creating A Letter of Request - archived article - PDF

DGF Shopping Lists - archived article - PDF